Client
yogaHub is one of Ireland’s premier boutique fitness and wellness brands, operating a booming multi-studio network across Dublin and Sligo. Offering over 300 weekly classes, spanning dynamic Yoga, Reformer Pilates, Barre, and specialized wellness workshops. The brand has grown from a local community space into a highly recognisable wellness franchise. Known for its modern, high-vibe studios and expert instructors, YogaHub caters to thousands of active members weekly, serving as an urban sanctuary for both complete beginners and seasoned practitioners looking to improve their physical and mental strength.
Goal
The primary goal of the website overhaul was to consolidate yogahub’s fragmented digital footprint, retiring multiple legacy studio domains and uniting them under a single, high-performance web platform at yogahub.ie. By centralising the infrastructure, the project aimed to concentrate the brand’s organic search equity into a single domain, drastically boosting local SEO visibility across Dublin. Crucially, the platform required a deep, flawless integration with the Mindbody API, giving thousands of active members a lightning-fast, intuitive way to filter schedules and book classes at any of the physical studio locations in real time without a single minute of business downtime.
